Commercial Customer Coupon Decision Support


 

Welcome John Smith.
This screen is used by Commercial Coupon customers to do loyalty analysis and/or extract recommendations, analysis and data from the Coupon Database.
Please select the Type of strategic competitive analysis you want performed, using the pull-down menu below:
                               
Please select the Base Coupon Product about which you want to secure recommendations and data, using one of the approaches below
Search Engine
 
Coupon Product ID
Coupon Product Picture
Previous Search
Please select the COMPARISON Coupon Product you want use to compare to the BASE Coupon Product.
Search Engine
 
Coupon Product ID
Coupon Product Picture
Previous Search


My Target Profile Selection
Please use the pull-down menu to select the Characteristics of the consumer group whose opinions you want to see in this analysis.
                                                                                    

Lifecycle Stage Selection
Now, please select those Stages in the Coupon Product Lifecycle you want included in this analysis - select all that are to be included.
I just heard about it!
I want it!
I just got it!
I am using it!
I need to renew it!


Now, please select the single Type of Measure you want included in this analysis.
                                                                                    

Now, please select the Time Frame.
                                                                                    

Below is a summary of the analysis Selections you have made - please check and correct in the Sections above as required.                                                                                                                                                                                     
Type of analysis
BASE Coupon Product 
COMPARISON Coupon Product
My Target  Profile Selection
Coupon Lifecycle Stage Selection
Types of Measure
Time Frame

Click here on the Search button to generate Results
                                                                                    

The purpose of the Prioritized Sales/Marketing Attack Plan is to indicate the set of coupon Attributes that , based on the Projected In 3 Months Time Frame:
1. Demonstrate a clear Competitive Advantage for Groupon over livingsocial and should be a priority to exploit in developing a Sales and Marketing Attack Plan.
images/graph13.jpg
Click here for more details and data tables on the Groupon Competitive Advantage Attributes.
2. Demonstrate a clear Competitive Disadvantage for Groupon versus livingsocial and should be strongly avoided in developing a Sales and Marketing Attack Plan.
images/graph14.jpg
Click here for more details and data tables on the Groupon Competitive Disadvantage Attributes.
3. Demonstrate no clear Competitive Advantage for Groupon versus Mlivingsocial and should be avoided in developing a Sales and Marketing Attack Plan, as these Attributes are competitively neutral.
images/graph15.jpg
Click here for more details and data tables on the Groupon Competitive Neutral Attributes
Click here to change your Selection for another analysis.
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